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Crafting Irresistible Events: A Deep Dive into Fun, Engaging Audiences and Empowering Speakers

Learn the basis of crafting events, virtually or not, that are fun and engaging for your communities.

Most of the time when we host and plan our own events we forget about the most essential, the audience. We get distracted with the details and the menial tasks. The most important thing to always keep in mind is the audience. The core of the event is your community! When we see our events as a labor of LOVE, then the whole experience just will fall flat.

You will be left wondering why the event felt short and the results weren’t as great as you expected it. So make sure you listen to this episode. We go deep into how to make Virtual events (any events) fun and engaging for everyone involved. Even speakers! 

Below you will read a summary that ai crafted for us, and you can take your own notes while you listen. But these are the main points we discussed. Hope it helps!

Summary mostly by ai – with Host’s notes

When it comes to event planning, the goal is not just to host an event, but to create an experience that captivates attendees and leaves a lasting impact. People WANT to belong but don’t want to sleep in their chairs! 

Join us as we dive into a thought-provoking conversation between visibility expert Ziza Natur and event planning expert Anna Andrea, where they share insights, strategies, and practical tips for making your events truly unforgettable.

There are a few KEY points we go through. If you like to read like me while you listen here’s the edited AI notes. YEP, let’s cut down to the chase and be honest. 

That’s the vibe in this podcast. We call it like it is. Not for the easily offended. Yes for the once who want excellence at their events to bond thriving communities and have a deep skin. The event and entertainment industry is NOT for the faint of heart. Let’s Do This!

5 Key Points To Creating Engaging and Fun Virtual Events:

1. The Power of Audience-Centered Strategies:

Ziza emphasizes the importance of understanding your audience’s needs and preferences. To create an event that resonates, you need to provide value and cater to their interests. Gone are the days of vague event descriptions – Ziza suggests being transparent about what attendees can expect from your event. Specificity and clarity can help potential attendees decide whether the event aligns with their goals. (AI’s summary) 

My thoughts on what we discussed: When we focus on making it audience-centered, to love on your audience, and to take care of them like royalty, we create an environment of joy. A safe space must be created so that the audience participates and opens up. When we host especially relationship events, we are able to open up and that happens only in audience-centered environments.

SET EXPECTATIONS. 

1. Understanding Your Audience’s Needs and Preferences: When planning an event, it’s crucial to have a clear understanding of your target audience (WHO is that human). What are their interests, pain points, and aspirations? What are their habits, struggles, and expectations? By conducting thorough research and surveys, you can gain valuable insights into what topics, formats, and experiences will resonate most with your audience. This information will guide your decisions throughout the event planning process, from choosing speakers and topics to designing engaging activities.
2. Transparency in Event Descriptions: Avoid generic event descriptions that provide little insight into what attendees can expect. Be transparent and specific about the event’s content, format, and objectives. If your event covers a wide range of topics, consider niching down to address specific pain points or interests. This not only helps attendees determine if the event is a good fit for them but also sets clear expectations, ensuring a more engaged and satisfied audience.
3. Personalization and Customization: No two audiences are identical, so it’s important to tailor your event to the preferences of your specific audience. Offer personalized experiences, such as breakout sessions or networking opportunities, that cater to different interests and needs. Provide options for attendees to customize their schedules based on the topics and sessions that resonate most with them. By allowing attendees to curate their own experience, you enhance their engagement and satisfaction.

2. Selecting the Right Speakers:

Speakers are the heart of any event. Ziza stresses the significance of choosing speakers who have valuable content and resonate with your audience. Thoroughly research potential speakers, listen to their past talks, and ensure they align with your event’s theme and goals. By curating a lineup of speakers who genuinely connect with your audience, you can maintain engagement and interest throughout the event.

3. The Power of Communication:

Clear communication is essential for a successful event. Ziza and Anna discuss the importance of setting expectations for both speakers and attendees. From providing details about schedules and formats to offering promotional materials, effective communication ensures everyone is on the same page. By minimizing misunderstandings and uncertainties, you can create a seamless experience for all involved.

4. Creating a Sense of Community:

Events are more than just one-time occurrences – they’re opportunities to foster a sense of community. Ziza suggests building connections among attendees before the event starts, encouraging engagement through pre-event networking, and even incorporating interactive elements like games or competitions during the event. By creating a community-driven atmosphere, attendees are more likely to remain engaged and participate actively.

5. Empowering Speakers:

Ziza and Anna underscore the importance of treating speakers with respect and appreciation. Speakers play a pivotal role in the success of your event, and acknowledging their efforts can lead to stronger partnerships and recommendations. A simple “thank you” note after the event can go a long way in building a positive relationship.

What Can We Do To Make Changes Right Now?

Evaluate your current event planning. Stop and re-think by asking yourself if all the decisions that have been made are audience-oriented. I know stopping and auditing is tedious, so if you need help book a call with me, we can set up an audit and make the changes NOW before you start promoting it. 

What you can do right now is check a few things starting with the most important of all: if the GOAL of the event is a problem that solves for your audience.

Ask the following questions:

– Does this event clearly states what is in it for the audience?

– Is it clear on expressing in the site the When, Where, What, and HOW?

As in did you say a clear date, time, location… What is in it for them? What will they learn, what will they achieve, what will they experience? How will they feel during and after the event is over, and how will they apply what they learned after the event? How will you keep the event bubble from bursting?

– Am I using USER-friendly tools so the experience is not choppy, confusing, or down right frustrating AF?

These are a few questions you can ask and make changes immediately depending on the answer. Take a moment. Meditate on this, ask your speakers what they think, and do some market research. ASK those who already registered before to one of your events, get some feedback.

You might think you don’t have time for this right now, BUT if you don’t stop to do this audit and changes… the success of your event might be in jeopardy!

Haven’t started yet planning your next virtual event?

Don’t fret! You can start with my support from the beginning. I created a 30-page checklist to give you the jumpstart you need. PLUS it comes with 6 FREE trainings to support the first BIG decisions. 

And it’s complete and very detailed. Just like I like to do things with excellence and transparency. Planning an event is not easy but it can be simple! Grab it below ????????????????  

Meet The Guest Speaker

Ziza is a highly-rated speaker and coach with 23 years of stage experience as a speaker, performer, musician, host, and group facilitator, and 8 years in online and offline marketing.

Since launching The Voice of Power in 2021, Ziza worked with business owners from over 12 countries (with attendance at in-person events from 3 different countries), spoken at over 80 events, and has been featured twice in Clubhouse Town Hall by the app founders for the weekly room hosted in the Women’s Wisdom Club.

Ziza works with expert business owners and leaders to amplify their voice and authority through powerful communication skills expressed with confidence and authenticity, as well as increase the conversion rate of their public appearances through strategic and targeted messaging. She helps them become the go-to experts in their industries, make an impact, and leave a legacy through their work.

Depending on the strategy that they choose to focus on, Ziza’s clients’ results vary from being booked out from their IG lives to TEDx talks, podcast guesting, speaking at summits, and selling their retreats through networking.

She is also a multi-award-winning musician, the author of the first Romanian poetry book printed on recycled paper, and the creator of a research-backed coaching tool called singing affirmations, which leads to increased professional performance for non-musicians in less than 4 weeks.

CONTACT INFO:

E-mail: ziza@thevoiceofpower.net

Website: www.thevoiceofpower.net